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About Us

Ama Leu is the eldest daughter of Felix and Loretta Leu; fine artists, tattooers and originators of “The Leu Family’s Family Iron.” Her brother Filip Leu founded The Leu Family's Family Iron tattoo studio alongside their parents and continues to carry the family name with pride as he tattoos in Switzerland. 

After leaving home at 16 to travel the world with her brother Filip, Ama was scouted in San Francisco by Jacqui Alexander and spent the next twenty years of her life working as an international model. Ama combined her extensive modelling history with her family’s legacy in tattooing to start up her own business in 2008. Being brought up in one of the most unconventional, and unique art- families meant that Ama grew up with art all around her. She utilises her artistic upbringing and background in fashion to bring a new outlook to tattoo clothing.

Ama
Ama & Loretta

Ama’s eldest daughter, Summer, now helps her run AmaLeu.Com where they utilise Filip’s beautiful tattoo-designs to create unique pieces of clothing, that share Filip’s craft beyond the tattoo world. Family is incredibly important to them and they are beyond grateful to get to share a little bit of their lives with others. 

Ama and her daughter are passionate about the use of eco friendly and organic materials wherever possible in their work. They pride themselves on quality over quantity and are always aiming to bring something new to the world of fashion.

Summer & Loretta

Vive La Vie,
Ama & Summer

Summer & Ama

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Aia Leu-Allin, sister to Ama, is a fine artist with a love for oil and watercolour painting. Her works are inspired by the mountains near Kenmare, Ireland, which she has called home since 1989.

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Aia also runs Seedpress, a small business dedicated to publishing limited edition books and fine art prints.

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Ajja Leu, brother to Ama, is an eclectic and multi-talented Swiss artist who channels his creativity through parallel careers as musician, producer, label manager, graphic artist, software developer and painter.

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Based in Stuttgart, Germany, Checker Demon Tattoo is a renowned studio owned by Luke Atkinson, a friend to the Leu family for over 4 decades. Luke has travelled the world to live and learn about the many secrets the tattoo world has to offer.

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Borne out of the longstanding friendship of Richard Pinch and Filip Leu, Good Luck Iron has been producing equipment for tattoo professionals since 1990.

Tel: +44(0)1224 575599

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8 Route de Mauborget
1453 Bullet
Switzerland

Tel: +41 24 454 15 85

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